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|Posted: Sun Jan 10, 2016 5:49 pm Post subject: Force Awakens Breaks Records With $53 Million China debut!
|“Star Wars: The Force Awakens” racked up a record-breaking $53 million after debuting in China on Saturday, according to studio estimates.
The People’s Republic is the last major market to host the latest “Star Wars” adventure. Its opening ranks as the the best Saturday or Sunday bow ever in China.
Disney distribution chief Dave Hollis noted that for many Chinese moviegoers, “The Force Awakens” will serve as “the first Star Wars film they’ve ever seen.”
Disney has invested heavily in “Star Wars,” plunking down more than $4 billion in 2012 for rights to Lucasfilm, the company behind the franchise. It has plans to not only create a new trilogy of films, but also to launch a series of standalone spin-offs. Given that China is the second biggest source of ticket sales in the world and is expected to bypass the U.S. as the world’s top film market, success in the country is critical.