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|Posted: Tue Jan 12, 2016 4:14 am Post subject: Inside the world's first McDonald's Next in Hong Kong!
|McDonald's has always been about consistency, speed and budget pricing.
Its Golden Arches can be neon beacons of hope in a strange land -- a place where you know you'll always get the exact burger and fries you are looking for, followed by pangs of guilt the next day.
But in Hong Kong, 40 years after the chain first entered the territory, signs of change glimmer on the greasy fast food horizon.
In December, McDonald's transformed one of its Hong Kong branches into the world's first McDonald's Next -- an evolved version of the brand that strives to be "modern and progressive."
Quinoa, coffee and ambient lighting
Gone are the red-and-yellow color palette and harsh lighting.
In their place a sleek black-and-white logo, ambient lighting, glass and metallic interiors and... a salad bar.